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A confluence of cultures in North Africa

The curious traveller’s guide to Morocco

Exploring Morocco, a rare blend of Berber, Arab and European cultures 

Bound by water on two sides, this Maghreb nation has long been a destination for trade and discoveries. Successive waves of settlements, from Phoenician, Berber and Muslim to Iberian and French, have culminated in a remarkable culture. Millennia of unwritten and recorded history, along with the Atlas Mountains and the Sahara, are among the reasons people still travel here. Palaces, medinas and souks. Desert adventures and beachside wellness. Memorable cuisine. Discover the magic of Morocco.

What to see and do in Morocco

The Atlantic has helped define Morocco’s soul and character. Explore port cities and their iconic landmarks, such as the Kasbah of the Udayas. Then seek relaxation or adventure on diverse beaches.

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Plan your visit to Morocco

Morocco offers a wealth of rugged natural beauty alongside luxurious refinement. When planning your itinerary, make time for leisurely explorations of medinas and souks, palaces and royal gardens. Adventure seekers won’t want to miss Essaouira and its surfing.

Discover Rabat, Morocco’s captivating capital

Rabat, both its ancient medina and the modern capital, is a UNESCO World Heritage Site. Make the historic Hassan district your base for exploration, featuring landmarks like the 12-century Hassan Tower and a beautifully preserved kasbah overlooking where the Bou Regreg river meets the Atlantic.

Discover Essaouira, city of the wind

Thanks to the Alizée trade winds and a vast crescent beach, Essaouira is on the must-visit list of all who love to surf and kitesurf. This resort town also attracts visitors with its picturesque medina, featuring myriad shops and lush riads (garden courtyards) surrounded by historic ramparts.

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