A confluence of cultures in North Africa
The curious traveller’s guide to Morocco
Exploring Morocco, a rare blend of Berber, Arab and European cultures
Bound by water on two sides, this Maghreb nation has long been a destination for trade and discoveries. Successive waves of settlements, from Phoenician, Berber and Muslim to Iberian and French, have culminated in a remarkable culture. Millennia of unwritten and recorded history, along with the Atlas Mountains and the Sahara, are among the reasons people still travel here. Palaces, medinas and souks. Desert adventures and beachside wellness. Memorable cuisine. Discover the magic of Morocco.
What to see and do in Morocco
The Atlantic has helped define Morocco’s soul and character. Explore port cities and their iconic landmarks, such as the Kasbah of the Udayas. Then seek relaxation or adventure on diverse beaches.
Meaningful Moments in Morocco
One thousand and one meaningful moments arise from Morocco’s values of holistic wellness and gentle hospitality. Experience the ritual cleansing and healing powers of a hammam using traditional products like black soap, rose water and ghassoul (volcanic clay).
Create your own tour
Plan your visit to Morocco
Morocco offers a wealth of rugged natural beauty alongside luxurious refinement. When planning your itinerary, make time for leisurely explorations of medinas and souks, palaces and royal gardens. Adventure seekers won’t want to miss Essaouira and its surfing.
Discover Rabat, Morocco’s captivating capital
Rabat, both its ancient medina and the modern capital, is a UNESCO World Heritage Site. Make the historic Hassan district your base for exploration, featuring landmarks like the 12-century Hassan Tower and a beautifully preserved kasbah overlooking where the Bou Regreg river meets the Atlantic.
Discover Essaouira, city of the wind
Thanks to the Alizée trade winds and a vast crescent beach, Essaouira is on the must-visit list of all who love to surf and kitesurf. This resort town also attracts visitors with its picturesque medina, featuring myriad shops and lush riads (garden courtyards) surrounded by historic ramparts.
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