A wonderland of relaxation and exploration

The curious traveller’s guide to Thailand

Exploring Thailand, the Land of Smiles and incredible beauty

From the mountains and traditional villages in the north to the tropical paradise of Phuket Island, Thailand offers a wealth of stunning scenery, fascinating temples, exciting nightlife and a cuisine that perfectly balances freshness and flavours. The culture is rooted in the Buddhist values of respect, peace and humility, with a healthy dose of sanuk – seeking joy in everyday activities. This belief is just one reason Thailand has become such a popular destination among global travellers.

What to see and do in Thailand

Thailand possesses so much beauty and heritage that it can overwhelm the senses. One option is to focus on Bangkok and the resort towns along its bay. The cooler north also holds myriad attractions.

BANGKOK, Thailand
VIE Hotel Bangkok - MGallery
CHIANG MAI, Thailand
Veranda High Resort Chiang Mai - MGallery
CHONBURI, Thailand
Veranda Resort Pattaya - MGallery
Hua Hin, Prachuap Khirikhan, Thailand
V Villas Hua Hin - MGallery
PHUKET, Thailand
Avista Hideaway Patong Resort & Spa Phuket - MGallery Collection
PHUKET, Thailand
Avista Grande Karon Resort & Spa Phuket - MGallery Collection
PHUKET, Thailand
V Villas Phuket - MGallery Collection

Meaningful Moments in Thailand

The calm of a pre-dawn temple visit. The thrum of Bangkok and its legendary nightlife. Trekking to hillside villages or hot springs. Sailing the sea on a vintage boat. Deeply relaxing massages. Memorable moments abound when immersed in the Thai way of life.

Create your own tour

Plan your visit to Thailand

The verdant north, whose main city is Chiang Mai, is a favourite among travellers for its mountains, lantern festival and temples dating back to the 13th century. In the south, discover not only Bangkok but also beautiful Chon Buri, Hua Hin and Phuket.

Discover the Bay of Bangkok and its beaches

After the incandescence of Bangkok, escape to one of the smaller seaside towns for moments of meaningful luxury. To the capital’s east, Chon Buri is a haven for lovers of pristine beaches and local markets. Across the bay, Hua Hin is also known for its fine white sand and remarkable beach villas.

Discover Phuket, the embodiment of sanuk

Pleasure in all things, happiness in all areas of life, wide smiles and deep laughter... Fun and joy are embedded into the soul of Phuket, Thailand’s largest island as well as one of its most sanuk destinations. Find true contentment in the water, on the sand, during spa rituals and with every bite.